Interactive media and games increasingly pervade and shape our society. In addition to their dominant roles in entertainment, videogames play growing roles in education, arts, science and health. These talks bring together a diverse set of experts to provide interdisciplinary perspectives on these media regarding their history, technologies, scholarly research, industry, artistic value and potential future. As the speakers and title suggest, the series also provides a topical lens for the diverse aspects of our lives.
Join us TUESDAY'S From September 26th until November 28th at our NEW TIME 4:30pm-6pm in our NEW LOCATION: Jordan Hall RM 41.
Can't make it to the talk, but have a question for Dean? Submit your question HERE and it will be asked. By submitting your question, you're allowing mediaX to use and record your submission.
Also co-listed as one-unit course BIOE196 and CS544. For more information contact Ingmar@stanford.edu
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Dean Takahashi, Publishing - Building Resonance with Players. In this talk, Dean will provide an overview of the history of games journalism and highlight examples where developers have been particularly successful (and unsuccessful) at marketing their games. Dean will discuss strategies to build resonance with an audience and how developers can draw the right kind of attention to their games.
Dean Takahashi is lead writer for GamesBeat at VentureBeat. He has been a tech journalist for more than 25 years, and he has covered games for 18 years. He has been at VentureBeat since 2008. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat and GamesBeat Summit conferences. He lives in the San Francisco Bay Area.