NBA Commissioner Adam Silver and several other NBA executives visited Stanford for a crash course in how they might create similar experiences for fans in virtual reality. The visit came at the tail end of a sweep through Silicon Valley technology companies that could offer technology-based upgrades to the NBA’s fan experience. The executives found their way to communication Associate Professor Jeremy Bailenson’s Virtual Human Interaction Lab (VHIL) by way of a tip from the owners of the Golden State Warriors and their marketing team, who have visited the lab several times.
“We were told that [the lab] is a ‘can’t-miss experience,'” said NBA Commissioner Adam Silver, a few minutes after stepping out of a simulator that let him fly like Superman. “Jeremy exceeded our expectations and opened our eyes to applications that we had never considered.”
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