mediaX begins the 2014-2015 academic year with in-depth, informative and provocative seminars.
Science Storytelling & the Paradox of Suspense
Storytelling is one of the most effective tools leaders can use. Effective stories spark action, communicate who you are, transmit values, tame the grapevine, share knowledge, foster collaboration, and lead people into the future. Choosing the right story for the situation and telling it in an appropriate way differentiates leaders in business, education and public spheres. Expert science storytelling is essential to promote public support for research funding for science.
Join Academy Award-winning producer and screenwriter Scott Z. Burns; Co-Chairman, the Presidents’ Circle, The National Academies Davis Masten; and Stanford expert in neuropsychology of desire and suspense, Brian Knutson, as the they disclose their secret strategies for powerful science storytelling. No cost registration is required.
Technologies provide new ways to put the right message in front of the right person at the right time. Marketing leaders, media experts and Stanford research teams are pioneering new approaches that draw on both human sciences and advanced information technologies.
“Household Behavioral Segmentation Using Energy Utilization Data”
“Reputation Segmentation and Sharing-based Segmentation”
“Belief Segmentation for Building Trust”
“Conversational Segmentation for “Why-Based” Clusters”
“Motivational Segmentation In Online Interactions”