mediaX member BitTubes has created a platform that turns video content into an interactive experience. “Non-linear video” allows the viewer to interact with objects within the video and access any kind of supplemental information, such as websites, documents or other multimedia content.

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How does it work?

NLV offers the platform for realizing interactive and personalized multimedia content. Videos are linked to related information thus making time independent navigation possible. The linear character of traditional moving pictures and video formats are enhanced with non-linear video towards multiple ways of interaction.

The user can navigate at any time through objects, which are contained in the video content such as TV programs and films. As soon as the viewer clicks on an object that interests them, supplemental interactive information or video is displayed. This can be any multimedia content (image, text, animation, video, pdf), websites, or alternative communication methods such as telephone, chat, email as well as Web 2.0, community and social media services, which can be shown on a time basis or in subject to the user.

Non-linear video supplements the previous available technology of pre and post rolls, commercial breaks, product placement, and overlays. Videos become clickable using links to content and additional information which are brought up parallel to the existing moving pictures. Metadata describe the objects in the video as well as possible ways to interact with it.