Building a Behavioral Analytics Platform for Forensics, Fraud, and Financial Growth
Karen Hsu is the Head of Growth at BlockCypher. With over 20 years of experience in technology companies, Karen is co-inventor of 5 patents and has worked in a variety of engineering, marketing and sales roles to bring new products to market. She has worked on Data Integration, Business Intelligence, and CRM solutions at companies including IBM, Siebel Systems, Informatica, and SugarCRM. She has also worked closely with standards organizations such as SWIFT, NACHA and ACORD. As an undergraduate at Stanford University, Karen co-founded BASES, one of largest student run organizations at Stanford today dedicated to entrepreneurship. In her talk, Karen examines…
1. Blockchains have led to vibrant networks where users interact with each other in exchanging instruments or engaging in transactions.
2. Blockchain analytics can be used to identify growth trends, understand network behavior, correlate specific behaviors, and analyze user activity.
3. Particular techniques and visualizations reduce the amount of work needed to analyze the flow of transactions.