What Can We Learn About Culture From Linguistic Analysis

Amir GoldbergAmir Goldberg is an Associate Professor of Organizational Behavior at the Stanford Graduate School of Business and Associate Professor of Sociology (by courtesy), School of Humanities and Sciences at Stanford University. Goldberg’s research lies at the intersection of cultural sociology, data science and organization studies. He is interested in understanding how social meanings emerge and solidify through social interaction, and what role network structures play in this process. The co-director of the computational culture lab, Amir uses and develops computationally intensive network- and language-based methods to study how new cultural categories take form as people and organizational actors interact. An Associate Professor of Organizational Behavior in Stanford’s Graduate School of Business, his research projects all share an overarching theme: the desire to understand the social mechanisms that underlie how people construct meaning, and consequently pursue action. In this talk, Amir looks at…

1. How we use language provides information about our cultural fit.
2. Cultural fit, as measured with language, predicts exit, promotion and compensation in organizations.
3. Cultural diversity is conducive to firm innovation but not to operational efficiency.