I Learn Therefore I Buy: An Intersection of Learning and Business with Rich Media

Interactive media and games increasingly pervade and shape our society. In addition to their dominant roles in entertainment, videogames play growing roles in education, arts, science and health. These talks bring together a diverse set of experts to provide interdisciplinary perspectives on these media regarding their history, technologies, scholarly research, industry, artistic value and potential future. As the speakers and title suggest, the series also provides a topical lens for the diverse aspects of our lives.

Join us every TUESDAY From March 29th until May 31st from 12pm-1pm in the Braun Lecture Hall inside of the Seeley G. Mudd Chemistry Building.

Can’t make it to the talk, but have a question for Sourabh? Submit your question HERE and it will be asked. By submitting your question, you’re allowing mediaX to use and record your submission.

Also listed as one-unit course BIOE196. For more information contact Ingmar@stanford.edu

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Presenter

Sourabh Kothari

Sourabh Kothari, I Learn Therefore I Buy: An Intersection of Learning and Business with Rich Media. If knowledge is the key to decision-making, we live in an age of knowledge abundance for almost every business decision that needs to be made. Yet the more we learn the less we seem to know and thus we find ourselves less decisive than ever. Clearly emotions and our relationships with people, brands and ideas play an integral part in how we make decisions at work. See how these all come together when professionals engage via video and webinars and how rich media influences their behavior.

For over 15 years Sourabh has managed teams that drive business results through videos and webinars, collectively known as Rich Media. Using foundational concepts for storytelling his team’s Business To Business (B2B) programs have been viewed more than a million times on YouTube by customers, partners and employees. Delivering over 2,000 webinars to professionals from Wall Street to Silicon Valley he focuses on every aspect of engagement, interaction and how learning, content and knowledge influences business relationships.