Dave Cavander has an extensive career in marketing science that spans spans antitrust litigation, pharmaceuticals, retail and AI for brands, including Adobe, Best Buy, Mars and Eli Lilly. Since retiring as Principal Scientist at Adobe, Dr. Cavander has worked on projects including a prototype AI learning cloud app for medical diagnostics and evidence-based decisions, and a multi-player B2B decision making coalition game for major retailers. Dr. Cavander was one of four original founders of Marketshare Partners, a 2nd generation firm focusing on market response econometrics and advertising ROI for digital media. He has taught marketing science at UCLA and Berkeley, as well as at events such as MSI and the Adobe Summit. Dr. Cavander holds a number of patents in decision algorithms. He received his PhD in Mathematical Economics and Econometrics from the University of Iowa.