Jordanne Pavao is a Product Manager at Flybits. She earned both her BFA in New Media, and MA in Media Production at Ryerson University. Her academic background explores principles of UX (user experience) and IxD (Interaction design) for natural and tangible user interfaces. In her talk, Jordanne examines these points:

1. Enterprises seek to deliver sophisticated customer experiences that leverage contextual data to become micro-personalized.
2. Capabilities exist to apply AI to the creation and advancement of predictive models. The Engine also leverages AI and machine learning to provide recommendations in order to refine or augment a experience.
3. AI will change the way companies operate in the future. We are only just scratching the surface of what will become possible.