Innovation for Measurable Improvements in Knowledge Worker Productivity
This Media X research theme explores innovation for measurable improvement in the productivity of people who work with information. Seven new studies were initiated in June and were described at the Nov. 3 Research Update. Next update: winter quarter.
Knowledge is the fuel of technology-based organizations. How that fuel is utilized is the difference between waste heat and rapid acceleration. The competitive arena has been altered. The Internet has levelled the playing field for access to information, and the competitive frontier has shifted to knowledge utilization and creativity. Nevertheless, there is a serious productivity gap between the knowledge that’s available and the way it is used. Like a hole in a bucket, this gap is responsible for significant loss of resources and competitive advantage. Managing knowledge workers requires new tools, methods and insights at all levels.
Inconsistency Robustness - Networked and Personalized Media
The Media X Panel on Networked and Personalized Media at the August 16-18 Inconsistency Robustness Conference examined the often contradictory perspectives of the individual, the organization, and the brand. Discussions included new strategic and analytical approaches for dealing with pervasively inconsistent information, especially when action-oriented decisions demand accuracy of the insights. Led by Martha Russell:
- Dean Eckles. The recent work of Dean and others in Clifford Nass' ChiMe Lab at Stanford holds insights for improving the robustness of algorithms used for online marketing and advertising. New analytical methods for measuring not only the differences between people but also the differences within an individual have been developed. Dean is a researcher and PhD candidate at Stanford. He has worked in research roles at Facebook, Nokia, and Yahoo.
- Timothy Kasbe. Prompted by falling numbers, the executive asked the IT team to review the data for insights that could inform decisions that would restore growth in the market. Massive quantities of data about Indian consumers' use of telecommunications had been collected as a byproduct of service delivery; the data had been stored but not accessed for analysis. Market familiarity and circumstantial knowledge provided the context in which the data, sketchy and not well understood, could provide actionable insights. Timothy is a Media X Distinguished Visiting Scholar, former CIO of Sears Holdings and former CIO of Reliance Industries in Mumbai.
- Lucy Zhang. Marketers from many countries and sectors seek to understand the landscape of changing media habits of the growing numbers of Chinese with mobile and stationary media. Lucy is Director R&D for Group M, the Asia media analytics company of WPP.
Publish on Demand
A legally trained printer now operates using the Stanford Intellectual Property Exchange (SIPX), developed at CodeX - The Stanford Center for Computational Law
SIPX facilitates legitimate access to content by providing a copyright registry, a copyright marketplace exchange, and a copyright clearance service that can connect with third party distribution platforms. Connected to a third party distribution platform, SIPX facilitates legitimate access to content.
Course readers for ECON, PHYSICS, and PSYCH were produced for Spring 2011 using the pilot deployment of Print on Demand to study issues of copyright in computational law. This Fall, course readers were produced and distributed in conjunction with the Stanford Bookstore: IHUM 76 – Voyagers and Visionaries; PSYCH 147; and ECON 101 – Freakanomics. Professors wanting to participate in Publish on Demand should contact Franny Lee, Associate Director of SIPX.
Media X is sponsor of the Stanford Publish-on-Demand research theme and has hosted the Print on Demand pilot deployment in Wallenberg Hall.
More info here.
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Media X Research Initiatives
Media X research initiatives catalyze novel research themes by stimulating interdisciplinary teams of Stanford researchers to explore horizon questions of interest to the Media X member community.
Innovation for Measurable Improvements in Knowledge Worker Productivity
Publish on Demand
Changing Conversations: Energy Behavior
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