Transparent Social Footprints
Led by Ann Grimes, Lorry I. Lokey Professor Department of Communication
What if we could help media companies increase revenue by tracking the “social footprints” of their audiences?
This project examined how traditional media organizations can shift from the digital metrics used by most newspapers – heavily reliant on unique visitors and pages views – to systems that better track user engagement and the behavior of individual users on the web and mobile devices. This model of a personal digital footprint – which is old hat to companies like Amazon and Facebook – has profound implications for the delivery of content and advertising.
Ann Grimes, Jeff Heer, R.B. Brenner, Jay Borenstein and the Student Teams (Yes&/Commenting and Meteowrite/Tagging)
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