NBA Commissioner Adam Silver and several other NBA executives visited Stanford for a crash course in how they might create similar experiences for fans in virtual reality. The visit came at the tail end of a sweep through Silicon Valley technology companies that could offer technology-based upgrades to the NBA's fan experience. The executives found their way to communication Associate Professor Jeremy Bailenson's Virtual Human Interaction Lab (VHIL) by way of a tip from the owners of the Golden State Warriors and their marketing team, who have visited the lab several times.
"We were told that [the lab] is a 'can't-miss experience,'" said NBA Commissioner Adam Silver, a few minutes after stepping out of a simulator that let him fly like Superman. "Jeremy exceeded our expectations and opened our eyes to applications that we had never considered."
Read the entire story from Bjorn Carey.
See more of Jeremy including this presentation from the mediaX 2014 Conference.