MarthaRussell
Click here to play video of Martha's lecture,
"Virtual and Physical Synergies in
Point-of-Purchase Persuasion"
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Martha G. Russell

Martha G. Russell is Executive Director of Media X at Stanford University, Senior Research Scholar at the Human Sciences and Technology Advanced Research (H*STAR) Institute at Stanford University and a Fellow at the Institute for Innovation, Creativity and Capital (IC2) at The University of Texas at Austin.

Dr. Russell has established collaborative research initiatives in technology leadership and information sciences for national science agencies and technology companies, pioneering early public-private partnerships in microelectronic and information sciences and in manufacturing technologies. She has led interdisciplinary research programs at the University of Minnesota and The University of Texas at Austin and has spearheaded interdisciplinary leadership programs for national agencies and consortia. Martha has developed planning/evaluation systems and consulted regionally and internationally on technology innovation for regional development. She has a doctoral degree in Policy Analysis focused on Technology Transfer and an M.A. in Family Studies from the University of Minnesota, and a B.A. from the University of California at Santa Barbara.

Dr. Russell studies innovation ecosystems using data-driven visualization methods for systems analysis and is promoting the development of new media metrics for the persuasive impact of interactive, place-based and social media. She serves on the advisory boards of the Journal of Interactive Advertising and the Journal of Technology Forecasting and Social Change.

Twitter: #MarthaRussell
LinkedIn: Martha Russell
Blogs: Innovation-Ecosystems, MediaX-Stanford, MarthaRussell
650-723-1616
martha.russell at stanford dot edu

 

 

 
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