5th Annual Media X Conference Agenda

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This year’s invitation-only conference, attended by sixty people from twenty affiliate companies, and an additional 200 people (representing over 100 companies, and all seven schools within Stanford), showcased some of the foundational research at Stanford that can translate into innovation in industry.

After an opening affiliate-only meeting, 22 faculty from a wide range of disciplines presented brief overviews of their work, and made themselves and their graduate students available for one-on-one conversations throughout the conference. In addition, several keynoters from industry presented provocative views about the evolving role of participative media and issues surrounding effectiveness for corporations in this rapidly evolving world.

Several experimental tools were described and demonstrated, including TAG, DIVER and Media X Works testbeds, which were distributed to attendees at the end of the conference. One popular inclusion this year was the Addictionary LeXicography contest, which garnered an ABC News OnLine column for the winning word = WoWover!

Media X is an industry affiliates program that builds bridges among the best scholars at Stanford - both faculty and students - and thought leaders from influential companies to address questions of real importance within both academia and industry. Our activities are driven by a steadfast belief in the inspiration that emerges at the intersection of industry need and academic research; at the intersection of various disciplines addressing the same question; and at the intersection of people and technology. A complete description of the Media X program is available at: http://mediax.stanford.edu

Conference Agenda:

April 16, 2007
Wallenberg Hall, Affiliates Only

9:15 - 10:00 Registration

10:00 – 10:10       Media X Welcome and Overview
                          Byron Reeves
                                Professor, Communication
                              Co-Director, Human Sciences and Technologies Advanced Research Institute

10:10 - 10:20       Media X Description & Value Proposition
                         Chuck House
                                Executive Director, Media X

10:20 - 10:45       Virtual R & D
                         Alph Bingham
                         President & CEO, InnoCentive

10:45 - 11:10        Media X Works
                         Greg Nuyens
                         CEO, Quaq


11:10 - 11:35       Virtual Teams 3.0: The Future of Research, Innovation and Productivity
                          Craig Samuel
                          Vice President, Unisys

11:45-12:00 Q&A with Chuck House & Byron Reeve

April 16, 2007
Arrillaga, McCaw Hall

12:00 - 1:00 Registration

1:00 - 1:10        Welcoming Remarks and Overview
                        Chuck House
                        Executive Director, Media X

1:10 – 1:35        Leadership: Treating Your Organization as an Unfinished Prototype
                        Bob Sutton
                        Professor, Management Science and Engineering


1:35 – 2:00        DARPA Grand Challenge - The Saga Continues
                        Sebastian Thrun
                        Associate Professor, Computer Science & Electrical Engineering
                        Director, Stanford Artificial Intelligence Lab

2:00 - 2:20        Converting Power Point Slides to a Compelling Message
                        Scott Burns
                       Writer, Co- Producer, and Oscar Winner for An Inconvenient Truth


2:20 - 2:35        Unleashing and Harnessing Video in the 2.0 World
                        Dave Tool, CEO/founder, Outthink Media
                        J.D. Lasica, Co-founder, Ourmedia


3:10 - 3:30        3-D Scientific Imaging
                        Paul Brown
                        Consulting Associate Professor, Medicine

3:30 - 3:50        How Email Cheapens Your Life - And 5 Things You Can Do About It
                       B.J. Fogg
                       Director, Persuasive Technology Lab
                       Consulting Faculty

3:50 - 4:20        Life After the Information Revolution
                       Paul Saffo
                       Consulting Associate Professor, Engineering

4:20 - 4:35        Media X Works Demonstration: A Living Laboratory
                       Greg Nuyens
                       CEO, Qwaq

4:35 - 5:00        Distributed Teamwork for Business and Play
                       Eric Hoffert
                       CEO, ShareMethods

5:00 Cocktail Reception

March 17, 2006
Arrillaga Alumni Center, McCaw Hall

7:30 – 8:00 Registration and Continental Breakfast

8:00 - 8:10 Welcome

8:10 - 8:30       Media X Research and Unanticipated Results
                      Cliff Nass
                      Professor, Communication

8:30 - 9:15 Session I: Presentations

Serious Uses for Games: Enterprise Inspirations from Multiplayer Virtual Worlds
Byron Reeves
Professor, Communication

Designing Interactions When Computers Can See
Terry Winograd
Professor, Computer Science

Dynamic Network Visualization
Dan McFarland
Associate Professor, Education and (by courtesy) Sociology

The Stanford Pervasive Parallelism Lab
Oyekunle Olukotun
Associate Professor, EECS

Sonification of Golf Swing Biomechanics
Jessica Rose
Assistant Professor, Orthopedic Surgery

Incentive Based Reputation Systems
Ashish Goel
Associate Professor, Management Science and Engineering

9:15 - 10:05 Session I: Demo and Discussion

10:05 Break

10:20-11:05 Session II: Presentations

Changing the Culture of Human Aging
Laura Carstensen
Professor, Psychology

Learning Technologies for the Digital Generation
LeRoy Heinrichs
Associate Director, SUMMIT

Media and Global Literacy
Stuart Gannes
Director, Reuters Digital Vision Program

Bollywood Jukebox for Literacy, Starring Same Language Subtitling
Brij Kothari
Microsoft Fellow, Reuters Digital Vision Program

Youth Financial Literacy
Adam Tolnay
Fellow, Reuters Digital Vision Program

Learning Ecologies for Technological Fluency
Brigid Barron
Associate Professor, Education and Learning Science

Communication and Visualization and Energy Efficiency
Gilbert Masters
Professor, Renewable & Efficient Energy Systems

Haptics and Personal Robotics
Ken Salisbury
Professor, Computer Science and Surgery

11:05 - 12:00 Session II: Demo and Discussion

12:00 Lunch

1:00-1:45 Session III: Presentations

Technology for Rethinking the Bad Stuff of School: Homework and Tests
Daniel Schwartz
Professor, School of Engineering

Enabling a "Killer Ecology" for Mobile and Ubiquitous Computing
Scott Klemmer
Assistant Professor, Computer Science

High-Performance Brain-Computer Interfaces
Krishna Shenoy
Assistant Professor, Electrical Engineering

Global Teamwork: Media, Knowledge, and Influence Leaders
Renate Fruchter
Director, Project Based Learning Laboratory

The Next Billion: The Internet Going Forward
Ward Hanson
Policy Forum Director, Stanford Institute for Economic Policy Research

Identity and Transformation in the Virtual World
Jeremy Bailenson
Assistant Professor, Communication

1:45-2:35 Session III: Demo and Discussion

2:35 Break

Final Presentations and Closing

2:50 - 3:10         Virtual Worlds and Multi-Mediated Messaging
                         Erik Hauser
                         Founder and Creative Director, Swivel Media

3:10 - 3:30          Project Genesis - Lighting a City and igniting an Ecology
                         Julian Lighton
                         Vice President, Strategy and Business Development, Emerging Market, Cisco

3:30 - 3:45          Closing
                         Chuck House
                         Executive Director, Media X

3:45 Cocktail Reception