Methods and metrics for measuring the effectiveness and business impact of new media channels, interactive media, and experiential marketing exploring, single channel and multi-channel strategies and impact for engagement and influence.

Organizers: Martha Russell, Kate Niederhoffer

The Customer Context
Why this topic is important and why real answers are complex.

New Media & New Channels
Important metrics and measurement tools form the basis for the metrics of the future.

Ubiquitous Engagement
Why the future will be different, and the clues we have about what’s coming.

Monday, August 4, 2008

“Barfly Networks: Media Engagement And Measurement At The Point Of Consumption”
Neal Burns, BarFly Networks and The University of Texas at Austin
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“Consumer Understanding As A Foundation For Creating Audience Engagement”
Tommy Stinson, Strategic Director, Cheskin Added Value
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“Understanding and Leveraging Emotional Engagement”
Clifford Nass, Stanford University
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 “Measuring Engagement in Social Media and New Online Media: New Perspectives on Measuring Involvement”
Kate Niederhoffer, Measurement Science, Nielsen Online
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 “Successfully Executing Integrated Experiences in Today’s Alternative Reality”
Tim Hayden, GamePlan Live-Mobile-Online
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“Changes in Energy Usage As Indicators of Audience Engagement in Sustainability Messaging”
Carrie Armel, Stanford University
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“The Invited Conversation: Personalized and Integrated Communication Platform”
Ajay Madhok, Founder and CTO, Equals
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“New Media Engagement as a Virtuous Process”
Ryan Senser, Digital Strategy Consultant, Edelman Digital
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Tuesday, August 5, 2008

“Wait-based Marketing in Fast-Paced Retail Setting”
Martha Russell, Media X
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“Convergence of Digital Media and Convenience Retailing”
Gray Taylor, Vice President of Global Marketing and Business Development
Tim Cox, Dresser Wayne
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“Engaging Enterprise Audiences in New Media”
Qua Vida, Intel
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“Engaging Avatars and Their Operators”
Greg Nuyens, Qwaq Forums
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"Customer Engagement and Product / Service Innovation"
Carsten Wierwille, frog design
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“Customer Centricity: Monetizing Authentic Customer Connections Across the Consumer Journey,”
Maury Giles, Accountability Analytics, GSD&M Idea City
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"A Call for Creativity in New Metrics for Liquid Media"